Post by account_disabled on Mar 11, 2024 4:49:46 GMT 1
The frequency of posts, the engagement rate) with the information collected through periodic surveys sent to fans/followers registered on different social media. how to measure influencer marketing Digital Brand Effect In addition to the metrics described, interested brands can request the ad hoc production of a "Brand Effect" study to delve deeper into the effect of a campaign, according to various "brand uplift" KPIs through interviews administered to two groups: one of exposed and one non-exposed. From this comparison, the real contribution of communication will emerge on a series of KPIs called primary (Top of Mind, spontaneous and solicited Awareness) and secondary (Favourability, Recommendation, Intention to buy). The first results show that influencer marketing campaigns determine a positive impact on all KPIs, especially on secondary ones, with increases between 15 and 20 percentage points, moving from the non-exposed group to the exposed group.
The marketing funnel is a schematization of the consumer's journey Canada Phone Number from the first contact with the company to the post-sale phase. For years it was represented by a funnel divided into different phases, first identified by the acronym AIDA (Awareness, Interest, Desire, Action), then AIDAS (Awareness, Interest, Desire, Action, Satisfaction) to also take into account the post- sale. This example, in addition to representing the natural thinning out of the subjects reached during the process, allows marketers to be forced to plan differentiated actions depending on the phase and therefore on its objective. The AIDAS model Awareness : includes tactics that aim at simply knowing the brand Interest : concerns the actions to capture interest more concretely Desire.
This is the phase in which we try to ignite the desire to purchase Action : here we try to transform the desire in purchase Satisfaction : finally, the aim is to achieve complete customer satisfaction in order to induce him to speak positively about his experience and, perhaps, to repeat the purchase Kotler's 5As Philip Kotler in his Marketing 4.0, considering the effects that the internet has on the purchasing decision-making process, prefers to talk about the 5 A's, namely Aware, Appeal, Ask, Act, Advocate. If done well, each single phase will respond to a specific need of the potential customer. Aware : I know the brand Appeal : I like this brand Ask : I evaluate the alternatives, asking for advice and consulting reviews Act .
The marketing funnel is a schematization of the consumer's journey Canada Phone Number from the first contact with the company to the post-sale phase. For years it was represented by a funnel divided into different phases, first identified by the acronym AIDA (Awareness, Interest, Desire, Action), then AIDAS (Awareness, Interest, Desire, Action, Satisfaction) to also take into account the post- sale. This example, in addition to representing the natural thinning out of the subjects reached during the process, allows marketers to be forced to plan differentiated actions depending on the phase and therefore on its objective. The AIDAS model Awareness : includes tactics that aim at simply knowing the brand Interest : concerns the actions to capture interest more concretely Desire.
This is the phase in which we try to ignite the desire to purchase Action : here we try to transform the desire in purchase Satisfaction : finally, the aim is to achieve complete customer satisfaction in order to induce him to speak positively about his experience and, perhaps, to repeat the purchase Kotler's 5As Philip Kotler in his Marketing 4.0, considering the effects that the internet has on the purchasing decision-making process, prefers to talk about the 5 A's, namely Aware, Appeal, Ask, Act, Advocate. If done well, each single phase will respond to a specific need of the potential customer. Aware : I know the brand Appeal : I like this brand Ask : I evaluate the alternatives, asking for advice and consulting reviews Act .