Post by account_disabled on Nov 27, 2023 7:55:43 GMT 1
We are talking about nothing more than online marketing applied to customer-centered design. digital-marketing-international What is international digital marketing For an already internationalized company, a simple and effective method to increase its recognition abroad (in specific countries) by increasing its investment returns and margins, is to implement a correct international digital marketing strategy . Reaching your audience through the web, social media or direct email marketing is undoubtedly less expensive, both in terms of money and time, than traditional marketing methods. Furthermore, international digital marketing allows you to achieve better results in lead generation and increase the conversion rate by offering the possibility of precisely measuring the results achieved, allowing you to identify any problems and areas for improvement.
To obtain optimal results, however, it is necessary to know your audience in depth, the culture of the country in which you are interested in marketing your product and plan (and then implement) a correct international digital Web Development Services marketing strategy . To ensure you know the country you want to enter in depth, you need to take into account 3 fundamental factors : Cultural characteristics Values, habits, taste and language must be known in depth in order to develop a marketing strategy that guarantees satisfactory returns and allows the company to reach the target audience without too many difficulties.
As regards the language, for example, it is necessary to carry out translations but above all extremely accurate localizations suitable for the cultural context you are trying to penetrate. Literal (and not very accurate) translations rarely achieve the desired results, especially from the point of view of brand appeal and reputation. An extreme example above all? Take the Chevrolet Nova, when it was introduced to the South American market it caused quite a bit of hilarity due to its name. In Spanish, in fact, “No va” means “it doesn't go” and this has caused more than some damage to the American automotive cause.
To obtain optimal results, however, it is necessary to know your audience in depth, the culture of the country in which you are interested in marketing your product and plan (and then implement) a correct international digital Web Development Services marketing strategy . To ensure you know the country you want to enter in depth, you need to take into account 3 fundamental factors : Cultural characteristics Values, habits, taste and language must be known in depth in order to develop a marketing strategy that guarantees satisfactory returns and allows the company to reach the target audience without too many difficulties.
As regards the language, for example, it is necessary to carry out translations but above all extremely accurate localizations suitable for the cultural context you are trying to penetrate. Literal (and not very accurate) translations rarely achieve the desired results, especially from the point of view of brand appeal and reputation. An extreme example above all? Take the Chevrolet Nova, when it was introduced to the South American market it caused quite a bit of hilarity due to its name. In Spanish, in fact, “No va” means “it doesn't go” and this has caused more than some damage to the American automotive cause.